Enrolment for this Monday is open

This Monday we start the “Free Your Back” Challenge.

After 3 weeks, your back will thank you!

One guided video session a day, about 15 minutes, for your neck, mid-back and lower back. Built by rehabilitation specialist Estera Huțuleac.

Enrolment for this Monday's group closes in

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days

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hours

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Join the challenge · €29

Just €1.45 a session. Less than a coffee.

Instant access · Yours for life · 14-day money-back guarantee

  • 20 sessions
  • ~15 min a day
  • 1 new session every morning
  • No equipment
Day 1

How the challenge works

3 weeks. 20 sessions.
One new session every morning.

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Monday

Day 1 unlocks in the GetUp app. Press play, and I show you every exercise.

Every morning

The next session unlocks, about 15 minutes. A short email reminds you when it's ready.

Missed a day?

No problem. Each session stays open once it unlocks, so you can catch up.

A man getting out of his car carefully, one hand on his lower back
Sound familiar?

Be honest

Does this sound like your week?

  • The pain moves around: one week it's your neck, the next it's your lower back.
  • Mornings start stiff, from your neck all the way down.
  • After a day at the desk, there's a knot between your shoulder blades.
  • Getting out of the car, or turning to look behind you, takes care.
  • You've started planning around your back: which chair, which bag, whether to lift the box or ask someone.

If two or more are yours, keep reading. This is exactly the kind of back pain I built this program for.

Why a challenge

Most home programs stop on day 3

Not because they don't work. Life gets in the way: a busy day, a bad night, and suddenly it's been a week since you last did them.

A start date

Everyone in your group starts on the same Monday. It's easier to begin when the day is set.

One session a day

A new session unlocks every morning. No planning and no choosing: you just press play.

A daily nudge

A short email when your session is ready, at the time you choose. And a few tips from me before we start.

3 weeks, about 15 minutes a day. That's how looking after your back becomes a habit.

Why it keeps coming back

Your spine works as one. So should the plan.

Your neck, mid-back and lower back are one chain. When one part gets stiff or weak, the others try to make up for it, and the pain moves around.

That's why some people sort out their lower back and then feel it in the neck a few weeks later.

This program works on the whole chain: mobility for the stiff parts, strength for the muscles that hold your spine steady, and stretches for the tight ones. Every day, a bit of each.

How GetUp started

In 2020 I opened a rehabilitation clinic, and for years I worked one-to-one with more than 500 people with back pain.

At the end of almost every session, I got the same question:

“What can I do at home?”

So I started filming short home programs for them. The exercises they did with me, explained the way I'd explain them in the room. That's how GetUp was born.

Estera Huțuleac

Rehabilitation specialist

Your options

What you can do about it

Every option has its place. Here's where each one helps, and where it stops.

Painkillers

Make a bad day bearable.

They don't change what keeps causing the pain.

Random stretching videos

Free, and easy to find.

No order, no progression, and you never know which ones suit you.

Private rehab sessions

Personal attention, and great if you can get them.

Expensive, with travel and waiting lists.

The gym

Good for general fitness.

Not built for a sore back, and it needs time and travel.

Built for your whole back

The challenge: 3 weeks, one session a day, starting Monday. One payment.

Join the challenge · €29

Simple on purpose

How it works

  1. 1

    Join by Sunday

    Enrolment closes on Sunday at midnight (UK time).

  2. 2

    Get ready

    Until Monday, I send you a short email each day with one tip to get your back and your space ready.

  3. 3

    Day 1 on Monday

    The first session unlocks on Monday morning, then a new one every day, about 15 minutes.

  4. 4

    Keep it

    After the 20 sessions, the program is yours for life. Repeat it whenever you like.

Day 1 of the challenge

This is what a day looks like

10 of the 15 exercises from day 1, shown by me on video. 147 different exercises across the 20 days.

  • 1

    Wall back extension

  • 2

    Hip and knee flexion

  • 3

    Cat stretch

  • 4

    Prone chin tuck

  • 5

    Upper trunk rotation

  • 6

    Seated twist with a stick

  • 7

    Superman

  • 8

    Standing back extension

  • 9

    Sciatic nerve stretch

  • 10

    Wall angel

Swipe to see all 10 →

Where we're heading

3 weeks from “ouch” to “finally”

The same woman in four photos: holding her sore back, then standing up straighter, then smiling, then laughing with her arms raised
1Today
2Week 1
3Week 2
✓Week 3
You wake up and your back feels ready for the day, top to bottom.
You get out of the car, and look over your shoulder, without thinking about it.
You finish a desk day without a knot between your shoulder blades.
You pick up the shopping, or the kids, without planning it first.
And you know what to do wherever your back starts complaining.

That's what we're working towards. Every body is different, so progress looks different for everyone.

This program is for you if

  • Your back hurts in more than one place, or the pain moves around.
  • You've tried exercises on your own, but it's hard to keep going.
  • You like having a start day and a plan for each day.
  • You sit, drive or stand for much of the day.
  • You'd rather fix the cause than keep managing the pain.

Stop. See a doctor first if

  • !The pain is so strong you can't get out of bed.
  • !It started after a fall or an accident.
  • !You have numbness or weakness that's getting worse.
  • !You have a fever, or problems with bladder or bowel control.
  • !You have chest pain or shortness of breath, or you've had spine surgery in the last 6 months.

Once your doctor gives you the green light, the program will be here.

Estera Huțuleac

Who's guiding you

Hi, I'm Estera

I'm a rehabilitation specialist. I graduated in 2017, and I'm licensed to practise in Romania as a member of the Romanian College of Physiotherapists. I'm also certified in Lifestyle Medicine by the International Board of Lifestyle Medicine.

The exercises in this program are the ones I used every day with the people I treated in person. Now you can do them at home, with me on your screen.

500+

people treated one-to-one

2017

graduated in rehabilitation

IBLM

certified in Lifestyle Medicine

Real reviews

What people say about GetUp

The program is well thought out and has both very simple exercises and some that are a bit more challenging. Sometimes it was harder, but I kept going, and now I'm starting to see results.

A

Alex

Translated from Romanian

I've done the program twice, and I can say I feel much better. It works!

I

Ionel

Translated from Romanian

I recommend it! I've had back problems for a while, and I can finally enjoy days without pain, all thanks to you!

L

Lăcrimioara

Translated from Romanian

Is it worth it?

Less than €1.50 a session

That's less than a coffee, for 15 minutes a day that your back will thank you for.

€1.45

per session: 20 guided sessions for €29

€99

total value: the €49 program + the €50 guide

€0

equipment: a mat or a carpet is enough

14 days

to change your mind, full refund, no questions

The offer

Everything you get today

  • The "Free Your Back" Challenge

    €49

    The full 20-day Back Pain Relief Program: 20 sessions for your neck, mid-back and lower back, unlocked one a day from Monday. Plus a tip a day until we start. Yours for life afterwards.

  • Bonus

    Mini Guide: How to Build a Healthy, Balanced Lifestyle

    €50

    8 short chapters on food, movement, sleep and stress, and how each one affects your back. Food, sleep and stress can make pain louder or quieter.

  • The GetUp app

    Included

    On your phone or laptop. It remembers where you are and moves you from one exercise to the next.

  • Daily reminder by email

    Included

    At the time you choose, so the routine becomes a habit.

  • Lifetime access

    Included

    Including future updates. Come back to it whenever you need it.

Total value €99

€29

once · no subscription · lifetime access

Join the challenge · €29

Secure payment by Stripe · card, Apple Pay, Google Pay

14

days

Try it for 14 days, risk-free

Start today and use it for two weeks. If you feel it isn't right for you, email us within 14 days of buying and we'll refund the full amount. You don't need to give a reason.

Before you start

Questions

When does it start?

On Monday. Join by Sunday at midnight (UK time) to be part of this group.

What happens until Monday?

You get a short email from me each day, with one tip to get ready: your space, how you sit, how you bend and lift. On Sunday evening I remind you that we start the next day.

What if I miss a day?

No problem. Each session stays open once it unlocks, so you can catch up whenever you can.

Is it a live class?

No. Every session is on video, so you do it at the time that suits you that day. Everyone in your group simply starts on the same Monday.

What happens after the 3 weeks?

The program is yours for life. Repeat it whenever your back asks for it.

Do I need any equipment?

No. A mat or a carpet is enough. For a few exercises you'll use a towel, a belt or a broom handle, things you already have at home.

What if it hurts while I exercise?

Mild discomfort is fine, around 2 or 3 on a scale from 1 to 10. If you feel sharp pain, stop that exercise, move to the next one, or rest for a day or two.

My pain is very strong right now. Should I start?

If the pain is so strong that you can't move, see a doctor first. The same goes for numbness that's getting worse, pain after a fall or an accident, fever, chest pain, or problems with bladder or bowel control.

How do I get access?

Right after payment the program opens in the GetUp app. You sign in with your email and a 6-digit code, no password needed. You'll also get an email with your invoice.

Can I do it on my phone?

Yes. The app works on any phone, tablet or laptop, in the browser. You can also add it to your home screen, like an app.

Start today

3 weeks, one session a day, starting Monday, guided by me on video. Plus the lifestyle guide, worth €50. If it isn't right for you, you get your money back.

Join the challenge · €29

Instant access · Lifetime · 14-day money-back guarantee

P.S. Not sure yet? Join anyway. Do the first week and see how your back feels. If it isn't for you, email us within 14 days and you get every cent back.